Some interesting thoughts on people's distaste for good beer:

"In a mass society, with mass media, and a mass food and beverage industry, the tastes of those masses tend to be conditioned to a rather bland, non-distinctive common denominator. Therefore, anything with what is perceived as a "strong," (read = distinctive) taste automatically repels many people.

It's conditioning, pure and simple; if what you know is bland, be it food, beer or entertainment, then that's what you expect and what you "want.""

(via rico567 from HBT)